Top 5 Social Apps Performance in Belarus Q4 2024

In the fourth quarter of 2024, the social app landscape in Belarus showcased significant trends across the top five applications on a unified platform. The data, sourced from Sensor Tower, offers a comprehensive view of each app's performance in terms of downloads, revenue, and active users.

TikTok - Videos, Shop & LIVE experienced a strong quarter with weekly revenue peaking at approximately $68K in late November. The app's weekly downloads saw a notable increase towards the end of December, reaching around 33K. Active users remained stable, fluctuating slightly around 3M throughout the quarter.

VK: music, video, messenger showed a steady increase in weekly revenue, peaking at about $14K by late November. The app maintained a consistent download rate, with a slight uptick to 10K in the final week of December. Active users experienced a gradual decline from 2.5M to just under 2.3M.

OK: Social Network had relatively stable weekly revenue, with minor fluctuations around $3K. Downloads increased steadily, reaching approximately 6.4K by the end of December. Active users showed some variability, declining from 736K to 633K over the quarter.

Spin the Bottle: Chat Rooms saw modest revenue growth, peaking at about $2.5K in late November. Download numbers were low but ended the quarter on a slight rise at 333. Active users remained consistent, hovering around 1.7K.

Tango- Live Stream, Video Chat displayed a varied revenue trend, with a notable peak of $1.5K in mid-November. Downloads were low, with a small increase to 799 by the end of December. Active users rose slightly, reaching nearly 3K in the last week of the quarter.

For more in-depth insights and data, visit Sensor Tower's platform.